Leicester is the largest city in the East Midlands region of England, and sits within close proximity to other major locations such as Birmingham, Nottingham, Derby and Coventry. With a metropolitan population of more than 800,000, the city has many industrial strengths and was famously the home of crisp manufacturer Walker’s (since taken over by PepsiCo). However, the city was built around the textiles industry, with many major clothing manufacturers still active in the city. Continuing the tradition of Walker’s, food manufacturing still contributes significantly to Leicester’s economy, while the city also excels in engineering, financial services and retail. The city’s close proximity to many of the UK’s major motorways and East Midlands Airport means it is a rising e-commerce hub.